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BIOZERO: beyond biometrics

The necessity to overcome biometric data collection techniques is increasingly pressing for legal, social and ethical reasons.
Biometric data are in fact personal data that can lead to the identification or discriminatory use (even in automated way) of such data. The most modern biometric data collection systems can define sex, biological age, physical characteristics, mood and ethnicity.
These parameters can therefore determine forms of identity recognition that contributes in feeding the system that educates artificial intelligence. The assignment of biometric data to specific categories therefore highlights several critical issues: ethics, data security and discriminatory use.

The anonymization of biometric data is a process that is not always conclusive as it is based on forms of data processing and on a temporary storage of this data.
Biometrics can be exceeded in different ways.
Munogu has developed BIOZERO, a biometric zero impact solution based on a range of technologies that includes color mapping and radar imaging.

The color mapping algorithm is based on AI Tensor Flow developed by Munogu’s R&D team. The color mapping technology allows to obtain information typically available only to biometric systems (EG. face detection) through "pseudo-biometric" strategies, without actually accessing data that can be classified as sensitive in terms of GDPR compliance. This allows the emission of a simplified DPIA free of significant hazards.

The innovation driving "Biozero" is the AI algorithm  whose distinctive feature consists in being able to perform the analysis of color picking related to the body track of the user, populate with specific information the icon associated with that specific user and eventually also carry out a check re-identification.
This is the necessary prerequisite to ensure an orderly and reliable flow in the checksum phase (verification). The color mapping technology in fact can be used to manage traffic in public offices and allows to have a queue management system completely immaterial and without physical contact between person and surfaces (contactless).


The Biozero solution can also be based on radar imaging technologies that allow to map a space and identify the position of subjects in the environment, to trace their behaviour and understand how to organise an effective flow without the collection or use of biometric data.

How does BIOZero work?

Biozero is the paradigm of Munogu in the development of Kiosk solutions.
The use of radar-doppler technology combined with a platform for artificial intelligence such as Kiosk, allows to obtain a wide range of advantages:

  • protect privacy: the radars, unlike the cameras, are certified “Biozero”. Radars have no impact on privacy, do not have to anonymize sensitive data, nor transmit them, as THEY ARE NOT ABLE TO GENERATE THEM. This allows to skip the complicated compliance verification process that involves the DPO in the drafting of a DPIA, the legal team and all possible repercussions (and costs) for preventive maintenance related to the eventuality of a Breach date.
  • The way BioZero sees the world: the radars see "natively" the world on a Cartesian plane and are able to precisely place people in space, the cameras must otherwise operate hypothetical approximations based on calculations of perspective, "size" and calculation of "escape points". These circumstances impact on the solution delivery process.
  • BIOzero is useful and not disturbing: considering the organizational criticalities it is important that a technology solution has a minimal impact on the so-called "operations", installation, maintenance and monitoring must be kept to a minimum effort and must allow the exclusion of specific areas from monitoring activity (very complex activity with a camera or with wearable devices).
  • Stay Home: the service works even without connectivity, this prevents any malicious attempt of intrusion into the data stream transmitted in cloud solutions-based and reduces the times of inoperativeness of the service with a significant and positive impact on the processes.

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Bio-metric recognition and new patterns of behavioral data collection

Since some time on we have been hearing about bio-metric recognition and this technology has already been adopted in some airports to speed up transit procedures for passengers. In fact Bio-metric data are personal data because allow identity verification.

Bio-metric devices are actually very popular and are widespread in smartphones to enable the Face Unlock
Bio-metric characteristics can be biological but also behavioral and can lead to identification by performing the comparison one by one.
For example, fingerprints are bio-metric trait and allow identification in the comparison one by one and allow exclusion by making the comparison one by many.
Another example of bio-metric trait is the voice. The voice is the result of physical and anatomical characteristics that determine its qualities.
The most widely treated bio-metric trait is surely the face and requires necessarily the acquisition of an image. There are a varied selection of bio-metric sensors and different methods of data acquisition, however the purpose is common and it is to the elaboration of a mathematical representation (bio-metric model).

What are the risks associated with bio-metric recognition?

Social control, discriminatory use of data and bio-metric falsification should be considered critical and controversial matter, especially when such data are associated with the provision of a service.
Ethnicity or race, physical shape or health may, for example, be subject to discriminatory treatment, or may simply lead to categorization which may be considered discriminatory.
Using bio-metric recognition systems therefore requires the adoption of specific security measures that can ensure the temporary storage of data for the declared purposes and the awareness of the processing by the individual concerned.
For permission marketing purposes, this awareness can be assured by informing about the processing, but when marketing strategies are applied to unknown or unaware subjects it is important to adopt behavioral and visual data collection strategies that are absolutely compatible with the GDPR legislation.

Among these techniques are computer graphics and computer vision which, through the collection of color samples or temporary behavioral information, are able to develop a non-bio-metric mathematical model. This model, therefore, in a one-to-one comparison does not allow to be traced back to the individual when it is outside the specific context of the data collection or when it presents a minimal variation of the data.
That is why we talk about aggregated data that are specifically dependent on environmental circumstances. To give a concrete example, a subject who enters a store with red T-shirt and blue jeans is considered a subject, if the same subject is intercepted after a few minutes with a white T-shirt and blue jeans the computer vision will count a different and new one person.
This model of data acquisition and analysis of behavioral data is certainly more useful and more suitable for marketing purposes and can give the possibility to measure and understand your target audience. The data collection and its organized representation is becoming the main tool to make adaptive any strategy applied to the real world (shops, public spaces and places of transit).
The analysis of behavioral data in the real world becomes timely and always updated exactly as in the digital context.
The result is a huge potential for innovation, ranging from pure marketing to security to pure infotainment.

Learn more about solutions for Customer Data Intelligence

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Body language and computer vision: how the User experience evolves

Facial expressions have been deeply studied and are often the primary source of information related to a person who is being observed. But what changes when a computer observes humans?
The human eye is a perfect machine for analyzing images from a technical, semiotic and emotional point of view, as it is the perfect tool for analyzing body language.
Body language represents first-level information captured by the sense of sight and then translated into rational judgment or emotion by the brain. Let’s try to replace eyes and brain with the corresponding digital technology and we will have a taste of the near future at its bright and dark side.
When we look at an image we can assign it to a category, when we look at a gesture or an expression we can assign a meaning. Sometimes the meaning of a gesture represents a cultural sediment but it can be traced back to a language that is practiced daily and that has now been codified as universal also thanks to digital and media.
The technical analysis of images has long been the domain of machines, but gestures and body movements have become a central point of research for computer vision.
Recognizing the body language through a computer, attributing a meaning to a specific movement means to be able to put in relation and communication the man with the computer, an instance able to process the information, aggregate them, analyze them in real time and manage them to elaborate feedback, specific actions, responses and information.

Re-shaping Prossemic zones with computer vision

Computer vision has also managed in some way to reshape the so-called proxemic zones. To give a few examples, what is defined as an intimate area, closeness, can correspond, in the relationship between man and device, to the recognition and the possibility of unlocking an action or a content. When a proximity relationship occurs in this area we are likely faced with a real interest or a relationship between man and object that can be interpreted as “ownership”.
The intimate space, personal space, the social space, and public space become more and more matter of analysis especially in this recent scenario dominated by the fear of pandemic. People tracking and social distancing measurement are now a prerequisite for public safety and health.

If before the personal and social spaces were to be understood as the distance that we "choose" to put between us and others, now these spaces often become subject to regulation by machines that can technically analyze images.
Undoubtedly if we look at this reality from a perspective marked by the pandemic emergency, what follows is a dystopian reality worthy of the apocalyptic visions of Huxley or Orwell.
If instead we adopt a perspective guided by the light of innovation, the scenario can be the Utopian one in which the processing and technical analysis of images allows to reach high safety standards and high quality standards in services, we think for example of applications of computer vision in the automotive sector, home automation, transport, health and also education.

Natural User Interface and Touchless User Interface

Body recognition, voice, gestures and position detection allow the development of natural interfaces that cancel out any technological interference in the experience.
This leads us to open an in-depth study on the concept of Natural User Interface and Touchless User Interface.
A gesture is a movement of the body that contains information and this is the premise of human language (and animal language in the broad sense) but on this premise is also based the design of services that take an approach that focuses on the Natural User Interface.

The prerogative of this approach is to allow a "seamless" interaction between man and machine by making the interface disappear and leaving only the experience as a form of content to surface.

The recognition of the body and gestures can be based on the use of cameras, sensors or other devices capable of detecting data to which a value is attributed.
This technical analysis of the images or of the movement carried out naturally by the human eye, can be carried out by the machines according to two distinct approaches. An approach is based on the collection of images, which compared to a comparison database allows to attribute a given and a meaning to the image collected. The second approach is based on the identification of the skeleton and therefore is faster and more precise because it is based on points and coordinates that correspond to a gestural encoding well recognizable. This approach is in fact adopted by the gaming industry that can not disregard the speed of response, precision and allows you to capture and interpret a wide range of gestures.

The Touchless User Interface (TUI) is based on the premise that, with the use of cameras, 3D sensors and computer vision, there is an understanding of movement or gestural or vocal actions. This means that no device contact is required but a gesture or voice input can be enough to activate a feedback response of any kind.
Human behavior recognition techniques can be used variously to improve services, make them more accessible and certainly safer from a health point of view.
Learn how using space sensors can improve queue management

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Queue management and impact on retail performance

Queue management now is a crucial issue, it consists in controlling and organizing the traffic flow. Adopting a queue management system also means improving an experience that is generally considered frustrating for the customer and that can have a significant impact on the efficiency of services, the perceived quality and finally affect the sales performance of a store.
A proper queue management contributes to customer satisfaction, improves the efficiency of operations, increases in-store traffic because a lean and efficient queue does not discourage customers.

It has also been shown that good queue management reduces waiting times and brings many benefits, including an increase in average store spending and savings in resource management.
During the days when the epidemic was running fast and relentless we have seen in the world improbable images of endless lines and countless theories on the choice of the best day and time for shopping.
During the pandemic home delivery services were jammed several times and waiting time in some cases exceeded the two weeks.
Anyway, on the one hand lockdown in its drama was also a period of intense training for people who have overcome any reticence in the adoption of online services and on the other hand it was a period of intense innovation with the most disparate solutions and creative technology for queue management.
For example, the observation of queues nearby supermarkets during the lockdown brought virtuous real-time monitoring experiments based on geolocation and the active contribution of users.

These systems, although still in an experimental phase, can provide an estimate of waiting times and based on this evaluation users can choose the point of sale that is more convenient for position and waiting time.
People queuing can provide information and feed the monitoring system and thus contributein provisioning this service to others.
Some shops and public offices adopted queue management systems that implied a necessary reshaping of traffic management. That has means that moments of control, sanitation and have been introduced to maintain saturation levels of spaces within standards and to ensure safety and public health.

How you can measure the health safety standard

The saturation of space and  social distancing are two new values that determine the safety standard but the conservation and control of these standards should be regulated by a correct information flow with respect to the input flows and management of the experience within the store.
With the onset of the health emergency these two standards have been guaranteed by the staff in charge that through solutions of communication between operators exchanged information on the flows of entry and exit to regulate the saturation and adequate spacing in the public space, shop or office.
The door was a passage shared by those who leave and those who enter, now the entrance and exit are different and distant passages. After approximately 4 months of experimentation, retailer have adopted automated temperature checking systems, sensor systems to facilitate proper hand sanitation and systems capable of detecting saturation of spaces that can provide real-time measurement of the safety standard.
This seems to be the new normal in the management of shops but so much remains to explore. This change has opened a scenario for retail technology that can offer new and interesting opportunities.

Discover more about our solution for health care and security

Retail technology: opportunities and benefits

Waiting time in the queue can be an opportunity for retailers to operate efficiently on different levels: traffic segmentation, infotainment, advertising or digital signage in waiting spaces environment.
These opportunities must be understood within a technological framework that allows real-time performance monitoring and measurement of the potential related to physical space and store,
Introducing technology and innovation in retail strategy means easy and centralized data management, targeted management of content and strategies for point of sales or offices, possibility to isolate criticality and correct in a timely manner.

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The key to fight the spread: Behavioral change and behavioral data

Probably the coronavirus will be in the chronicles for a long time but the total closure of shops, schools and offices, limitations on gatherings will not be long protracted without having alternatives. Surely the closing periods will be shorter and the isolation will be targeted.
In recent months there have been many opportunities to experiment with different and disparate solutions to manage the containment of contagion spread , from a total closure approach to the management of a restricted inflow.
What is certain is that restrictions on people’s movements were crucial to curb the emergency.

It cannot be said that it was not a creative period but also dramatic. Many attempts were made to recover a normality that probably has to find a new set-up, a normality that will surely have to be remodelled according to new parameters. We will need a behavioral change that we must hope is evolutionary.
Making predictions on the wave of an emergency is never a simple exercise but now the scenario begins to emerge and after this experience the most effective solutions begin to reveal themselves. What undoubtedly proved most decisive in the absence of treatment was behavioral change.

As Marc Lipsitch, professor of epidemiology and director of the Center for Communicable Disease Dynamics at Harvard School said, there are similarities between weather forecasts spread of contagion forecast and social change forecasts, nevertheless there’s a silver line: "we cannot change the weather but we can change the course of the pandemic with our behavior, balancing psychological, sociological, economic and political factors".
While technology and digital have contributed to changing the course of the pandemic, the resulting behavioral change has also been driven by the re-design of many services.

The key to this technological approach is behavioral data. Let’s see how they can be used
Digital has endured a fast growth in terms of adoption and the ecommerce has become the primary purchase channel for many, recording a physiological increase favored by the lockdown, this means performing a deep traceability of the consumption habits.
Machine learning and artificial intelligence are finding an application in everyday life and are effective tools to make context analysis useful to have a clear view of the changes in place

For example, during the pandemic, some language analysis systems have contributed in providing geo-localized data to identify the critical areas and spread of the contagion.
By isolating strategic keywords in social conversations it was possible to do spatial analysis to create maps and visual representations. This process of collecting Covid-related hot topic data combined with geolocation has led to identify critical areas or define spread dynamics.
Behavioral tracking has always had a dark side but in this case it has become essential.

Many proximity measurement solutions have been developed and the adoption of a wearable device or proximity and contagion risk tracking app has become spontaneous.
To sum up, the awareness that the data on behavior can somehow be the key to fight the spread of contagion is increasingly evident and people are more and more inclined to give these data also because anonymity can be widely guaranteed.

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Shaping a smart connected environment with computer vision

The current ambition shared by those who deal with innovation and new technologies is certainly that of being able to shape the environment in such a way as to make it intelligent, data-rich, interactive, fluid and user-friendly.
The environment we are talking about here is a field in which virtual and real are not separated but totally integrated.

When technology connects virtual environment and real environment

This ideal environment, shaped by technology, is conceived as a space within which human behavior is interpreted according to models related to neuroscience and cognitive psychology.

Let us talk about a concept already known in 2005 as Ambient Intelligence, which then found its natural evolution in the Internet of Things and Computer Vision.
Can we summarize all this with the concept of Context Awareness?
Surely, the ultimate goal is to comprehend the environment, identify specific events and generate contextual content and experience.

Event detection and contextual content.

Algorithms that will be able to establish a relationship between object, environmental situations, space and person can interpret properly encoded (real or virtual) events.
These events can be of extreme simplicity, such as detecting the presence of a person or object in a specific space or their absence at a particular time and under a particular condition.

Computer vision allows to design scalable information architectures that have the advantage of being able to monitor and manage events in an automated but at the same time personalized way.

This is possible because computer vision and Iot are based not only on the knowledge of the environment but also on the knowledge of the dynamics of interaction between man, environment and objects and are aimed at determining systems compatible with natural forms of behavior.

The technology that connects objects and people

The key point remains the way in which man processes information from the environment and also from objects and how its representations turn into reactions to stimuli or interactions.

Computer vision and IoT cannot disregard the way humans perceive spaces and objects, the way they store information, takes decisions or responds to a specific problem but to access this knowledge, technology should be integrated with natural experience.

AI and IoT are based on miniaturized technologies and hardware that can be perfectly integrated with objects and furnishings, and are therefore particularly suitable for environments such as showrooms and shops. The fact that technology is not visible (technology Hidden approach) means that people do not necessarily have to be aware of it or learn how it works. This point becomes very important to preserve the natural experience.

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How Artificial Intelligence can improve marketing strategies

Artificial intelligence is seeing its application in multiple contexts and at different stage of the customer journey or life cycle of a product or service. The AI finds its specific application in both digital and retail making the strategic approach based on the customization of the service more and more effective.

Artificial intelligence makes possible to analyse the context in which users or consumers act.
Behavior Interpretation can be a useful tool to manage targeted marketing actions with a segmented approach. Constant measurements and evaluations permit to act in real time or to make corrective action in the sales or communication strategy.

Let’s see some areas of application of AI

Artificial intelligence as a tool for marketing automation

Social media marketing and web marketing can take several advantages from using AI.
In fact AI can help in
- isolating and segmenting high-value micro-audiences, leading A/B testing or look-alike testing
- carrying out automated implementation of specific promotion initiatives in high conversion potential clusters
- optimizing investment management and avoiding non-strategic audiences

The use of AI in web marketing represents an approach that definitively archives a modus operandi now anachronistic, an approach that we could define "spray and pray" and that is based on a massive and repeated exposure of the message. Today we are talking more and more about ROAS because the control of spending and the measurement of each marketing action are now fundamental because the behavior of the audience is increasingly omnichannel and multichannel.

Artificial intelligence as a retail tool

If the adoption of AI in the digital field helps to segment audiences and to refine marketing strategies, AI in retail can be a tool to improve the service and reduce costs. The adoption of AI-based technologies for retail is among the most concrete strategies in those sectors that see an advantage as a direct return on investment and as an innovation applied to processes.
The adoption of AI in Retail can help in
- identifying the products more attractive or which may be related to other products on the basis of customer interests, events or behavior
- optimizing warehouse management
- Understanding the most effective promotion strategies and increasing margins
- identifying patterns of consumption or correlations between products and carrying out automated marketing actions in real time
- reducing fraud cases and increasing security levels of payments.

The large-scale adoption of AI in retail must therefore be inscribed in a broad vision and integrated with the business strategy. On the contrary, artificial intelligence as a pure tool for improving experience or engagement is a strategy that can hardly be adopted on a large-scale because there is no direct and immediate impact on ROI.

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Embrace a Segment-based approach with experience marketing

Companies that are adopting solution to identify Users in Real Time are moving toward that marketing maturity that represent the future of retail.
Learn from Customer by gathering exhaustive on-site information means embracing an adaptive strategy able to interpret important context variables.
Recognize and predict expectations allow to communicate through personalized messages and interactive digital content.
Munogu offers innovative solutions to catch customer’s attention and enable interactive experience.

DreamSense: a multi-sensory retail interactive experience

DreamSense offers interactive experiences with a technology hidden approach, Natural User lnterface and interaction analytics and, as many others Kiosk-based experiences, it is also available in “Live mode”, enabling the user into the store to share contents and infos with other remote users, letting them partecipate to the journey in a completly new way.
How it works?
Dreamsense technology can be integrated into shops furniture and shelf. By lifting an items, the customer will activate the media connected with RFID or HDTR (video, localized audio and optionally scents), so the user is gently immersed in a multi-sensory infotainment UP moment of the journey.

Like Browser: an interactive catalogue to Inform & Play

Like Browser is part of Kiosk experience suite, is the interactive “touch-less & device-less” experience available in the store screens, that allows users to browse digital content with a full omnichannel approach, create a wish-list, get promotion or discount on products in indoor/outdoor spaces.

How it works?

Using the hands and swiping left and right users can browse on-target contents and communicate their preference by the real ‘Like’ gesture, matching wow! effect and gamification expectations of the leads.
Unlocking vertical content related to the ‘Like’ in line with pre-defined business goals (awareness, engagement, subscription, on-line pre-sale/sale) complete the shaping of an effective UP moment in the customer journey .

[email protected]: the revolutionary "street App" to engage customers in a surprising way

[email protected] offers superior interactive experiences which help to increase both visits average time and conversion rate, based on Natural User lnterface and can unlock original and gameful experiences without using any kind of devices or weareable. It is an effective solution to make display windows interactive and turn them into an effective drive into store tool.

How it works?

Passersby may physically point at an object inside the display windows  and discover, even in large format, images, promotional messages, video and audio related to the selected product.   

All Munogu experiences are designed to Engage through “Wow! effect” and enrich retail experience in a fully GDPR compliance.

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Retail innovation means also empowering the experience

When we talk about retail innovation we mean a change that includes a rapprochement between online and offline, that is, those technological processes and solutions that aim to implement an omni-channel strategy.
The omnichannel is inherent in the natural purchasing behavior and the customer expects to be able to start its online process and to conclude it online or, vice versa, to start it offline and access online services related to what is purchased in the store.

Retail innovation is therefore combined with further concepts:
quality and customization of the service, optimization of the sales process or business strategies.
These qualities undoubtedly provide a competitive advantage over competitors. According to a research carried out by the Digital Retail Innovation Observatory , 70% among retailers surveyed in Italy say they want to concentrate future investments in solutions aimed at improving their internal processes.
- 34% showed interest in CRM solutions,
- 27% towards product tracking systems via RFID and ERP systems
- 25% towards in-store analytics and business intelligence solutions.
Knowledge of the customer needs,  managing the relationship and empowering the experience remain crucial and computer vision proves to be an effective technological solution.

What is computer vision?

Computer vision is a discipline that uses data acquisition methods aimed at processing, analyzing and understanding images or sequences of images from the real world. The ultimate goal is to produce information, understand the environment and behavior of individuals in this space.
Retail innovation becomes real and tangible only if it improves the customer experience and does not become invasive from every point of view.
Computer vision and biometric technologies can be used to enrich or improve the user experience in full compliance with the privacy policy.
All Munogu retail technologies are designed and developed to ensure complete respect for security and privacy for customers.

Another important factor that retailers should prioritize in retail innovation is the visual impact that technology can have on the shop environment.
When technology is visible and not only perceived as a service, it can have a negative impact on experience. For this reason Munogu has always adopted a technology-hidden approach that means not to disturb the environment in which people move but at the same time to ensure that the environment meets the expectations of the user.

Environment and context are important in the configuration of retail technology solutions and for this reason Munogu is used to working in agreement with retailers to understand needs and strategies. This phase of knowledge of the context is necessary to allow the application of systems of measurement of the performance of the store and to measure the quality of traffic in the stores.

Retail innovation becomes an evolutionary paradigm as the visit to the store becomes more and more a moment of experience and learning.
This means that the demand for experience in the store accompanies or precedes the demand for products or services. Even the time spent in the store acquires value. That’ s why for retailers it becomes decisive not to neglect this aspect and invest in technological solutions that enable the marketing experience.

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The purpose, opportunities and benefits of responsible innovation

Bringing technological innovation into retail today more than ever becomes an act of social responsibility.
Making every effort to contain the potential spread of contagion is a moral imperative for any company, convenience and necessity is added to the moral duty to contribute to the creation of healthier work environments for all: employees and customers.

A concrete and transparent responsibility towards its primary stakeholders means accepting the propensity to innovation as something necessary and natural. In the same way, the rapidity in reacting to the new environmental conditions leads a company to certify itself as a responsible innovator.
Positioning as a responsible innovator is the real point of detachment that guarantees competitiveness and often also represents a real opportunity for internal and external communication to the company (media coverage).

Innovation is an essential requirement for the future of a company and for the future of retail and is inextricably linked with security.
For example, social distance detection and space monitoring technologies allow the creation of healthier environments through statistical detection and the instant issuing of audio/video alerts that deter users from holding dangerous behaviors. 
But what are the aims, opportunities and benefits of responsible innovation?

Protecting the health of employees

A healthier working environment is the prerequisite for being able to ask your employees to continue to carry out their tasks with serenity. Understanding the value of their health is not only convenient but also necessary.

Motivating the employees

Employees feel reassured to travel to the workplace in safer conditions, are encouraged to convey a sense of gratitude to customers and create the conditions for a more serene environment even in relational terms.

Mitigate the anxiety

With the health emergency approaching a public space, we live in a state of indefinite anxiety, resulting from the lack of control over the variables that determine our safety. The perception of the company’s active commitment to equipping itself with tools that allow it to raise the levels of this control contribute to mitigate this negative emotional state.

Get a new "memorable" awareness

Customers live this attention towards them in differential terms compared to competing brands, the perception of care and commitment to them spreads to the general perception of brand values.

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