However, some authoritative detractors say that giants of digital technology have implemented what has been called “The Age of Surveillance Capitalism" (Shoshana Zuboff). In few words, if decades ago the internet and search engines were considered and acclaimed as a democratic medium, a place of freedom, where information flows fast and timely, becomes accessible and global, now clearly emerges the disturbing nature of the rules through which these machines educate themselves.
Web users and more generally people have proved to be inexhaustible generators of what can be considered the new oil: the data.
Privacy, personal data security and anonymity have therefore become a value to be preserved and protected.
The quality of services itself is increasingly attested to its ability to preserve these data and innovation is becoming increasingly oriented to invest in this field. The new real goal for those who deal with artificial intelligence becomes knowing how to collect behavioural data without harming privacy, without threatening the security of personal data and at the same time ensuring personalised and relevant services.
So many challenges in a single simple purpose that is not so far from an ancient and always valid principle that should regulate the exchange of capital in any manifest form, currency or given. This principle can be very similar to an updated version of Asimov’s previously mentioned robotics law.
Artificial intelligence cannot harm humanity, nor can it allow, because of its own rules, humanity to receive a damage or a false vision of reality.
Shortly, the guiding principle should be a real utility, improved experiences and data security.
Once again, technological innovation can demonstrate that it is capable of overcoming the problem of data breach and can win this challenge simply by ignoring data or anonymising them at source.
Here are two examples that allow us to temporarily identify an active subject, to trace his behaviour but not his identity or his behavioural history. Color mapping and radar imaging allow, for example, to analyse the activity of a user or customer for the purpose of modifying the surrounding environment in which the subject moves or in order to provide him with a relevant experience.
The most appropriate scope for these technologies is the real world, shops, offices and public spaces, places where the real significant contribution in terms of innovation can come mainly from those technologies that are able to not disturb the natural interface of space and therefore of experience.
This kind of technology leads us to imagine a second law for a not dystopian technological world and really guided by an ethics of artificial intelligence.
Artificial intelligence should not disturb natural experience and should tend to have a biometric impact of 0.
From this purpose comes the technology Munogu BIOZERO
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