Queue management and impact on retail performance

Queue management now is a crucial issue, it consists in controlling and organizing the traffic flow. Adopting a queue management system also means improving an experience that is generally considered frustrating for the customer and that can have a significant impact on the efficiency of services, the perceived quality and finally affect the sales performance of a store.
A proper queue management contributes to customer satisfaction, improves the efficiency of operations, increases in-store traffic because a lean and efficient queue does not discourage customers.

It has also been shown that good queue management reduces waiting times and brings many benefits, including an increase in average store spending and savings in resource management.
During the days when the epidemic was running fast and relentless we have seen in the world improbable images of endless lines and countless theories on the choice of the best day and time for shopping.
During the pandemic home delivery services were jammed several times and waiting time in some cases exceeded the two weeks.
Anyway, on the one hand lockdown in its drama was also a period of intense training for people who have overcome any reticence in the adoption of online services and on the other hand it was a period of intense innovation with the most disparate solutions and creative technology for queue management.
For example, the observation of queues nearby supermarkets during the lockdown brought virtuous real-time monitoring experiments based on geolocation and the active contribution of users.

These systems, although still in an experimental phase, can provide an estimate of waiting times and based on this evaluation users can choose the point of sale that is more convenient for position and waiting time.
People queuing can provide information and feed the monitoring system and thus contributein provisioning this service to others.
Some shops and public offices adopted queue management systems that implied a necessary reshaping of traffic management. That has means that moments of control, sanitation and have been introduced to maintain saturation levels of spaces within standards and to ensure safety and public health.

How you can measure the health safety standard

The saturation of space and  social distancing are two new values that determine the safety standard but the conservation and control of these standards should be regulated by a correct information flow with respect to the input flows and management of the experience within the store.
With the onset of the health emergency these two standards have been guaranteed by the staff in charge that through solutions of communication between operators exchanged information on the flows of entry and exit to regulate the saturation and adequate spacing in the public space, shop or office.
The door was a passage shared by those who leave and those who enter, now the entrance and exit are different and distant passages. After approximately 4 months of experimentation, retailer have adopted automated temperature checking systems, sensor systems to facilitate proper hand sanitation and systems capable of detecting saturation of spaces that can provide real-time measurement of the safety standard.
This seems to be the new normal in the management of shops but so much remains to explore. This change has opened a scenario for retail technology that can offer new and interesting opportunities.

Discover more about our solution for health care and security

Retail technology: opportunities and benefits

Waiting time in the queue can be an opportunity for retailers to operate efficiently on different levels: traffic segmentation, infotainment, advertising or digital signage in waiting spaces environment.
These opportunities must be understood within a technological framework that allows real-time performance monitoring and measurement of the potential related to physical space and store,
Introducing technology and innovation in retail strategy means easy and centralized data management, targeted management of content and strategies for point of sales or offices, possibility to isolate criticality and correct in a timely manner.

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